Fresha alternative

A Fresha alternative that
keeps your clients yours.

Fresha is free at the front, but earns from card processing and new-client marketplace fees — and puts your clients in a shared marketplace. TimeKey is a flat fee with 0% commission, and the clients stay yours.

Fresha built a genuinely useful free product, and for a lot of salons it is a fine place to start. The catch shows up later: revenue comes from card-processing fees and from “new client” marketplace fees, and your clients live inside a marketplace alongside every competitor near you. The more you grow on it, the more those percentages add up — and the harder it is to leave with your client list.

TimeKey takes the opposite position. You pay a flat monthly fee (or start free with a small commission only on your own direct online bookings) and keep 0% commission on the bookings themselves. There is no marketplace pushing your clients to the salon next door — your booking page, your website and your client list are yours. And it is more than scheduling: an AI receptionist answers on WhatsApp and the phone, and a website builder ships booking-ready.

timekey
Fresha
Pricing model
Flat monthly fee, or free to start
Free software; card-processing & marketplace fees
Commission on bookings
0% on a flat plan
New-client marketplace fee on marketplace bookings
Who owns the client
You — no shared marketplace
Clients sit in the Fresha marketplace
AI receptionist (WhatsApp/voice)
Included — books from live availability
Not a core feature
Website builder
Full site + hosting on your domain
Booking profile / basic page
Also runs tours & rentals
Yes — one platform
Beauty & wellness focus

Comparison reflects each product’s public positioning at the time of writing — check the provider’s current terms.

Why switch from Fresha

What you gain
by moving over.

  • Keep 0% commission on your bookings with a flat fee instead of paying per new client.
  • No marketplace advertising your competitors to your own clients.
  • An AI receptionist that answers WhatsApp, web chat and the phone, and books.
  • A full website on your own domain, not just a marketplace profile.

Bella Hair Studio · Book online

Cut & Colour

90 min

€55

Choose who

AnyoneAnaMarko

Friday, Jul 11

10:00Ana
11:30Ana
14:00Ana
16:301 left
€15 deposit confirms the spotrefundable 24h

Instant confirmation · reminder by SMS & WhatsApp

Switching is easy

Moving is straightforward: import your clients by CSV, set up your services and providers, and we help you get live — usually within a day, free.

FAQ

Answers before you ask

It depends on your mix. Fresha is free but charges card-processing fees and new-client marketplace fees; TimeKey is a flat monthly fee with 0% commission on bookings (or free to start with a small commission only on direct online bookings). If marketplace and card fees are adding up, a flat fee is usually the cheaper, more predictable plan.

Keep your clients. Keep your margin.

14-day full trial · No credit card · Free migration help