How to list your tours on GetYourGuide, step by step
From supplier application to your first booking: product setup, photos, cutoffs, commission expectations and the mistakes that get listings buried.
GetYourGuide is one of the two marketplaces every tour operator eventually lists on — strongest with European travelers and aggressive about marketing the destinations it covers. Getting listed is not hard, but there is a difference between being on GetYourGuide and being findable on it. This is the whole path, including the parts that determine your ranking.
Step 1 — Apply as a supplier
Applications go through the supplier portal. You will need your business details, proof you are a real operation (licenses and insurance where your activity requires them), and payout information. Approval is typically days, not months — the common rejection reasons are incomplete company information and activity types they do not accept.
Step 2 — Build the product, not just a listing
GetYourGuide thinks in “products” with “options”. Structure matters more than prose:
- Title that answers the search — “Grace Bay Sunset Sail with Drinks, 2.5 h” beats “An Unforgettable Experience”.
- Options for each variant — morning vs sunset departure, hotel pickup vs meeting point, private vs shared. More precise options mean fewer support messages and fewer bad reviews.
- Photos — bright, horizontal, people-having-the-experience shots outperform gear close-ups. Ten strong photos is a reasonable floor; skip logos and text overlays, they get listings flagged.
- Cutoff times you can honor. A 2-hour cutoff with instant confirmation sells dramatically better than 24-hour advance notice — set the shortest cutoff your operation genuinely survives.
Step 3 — Understand the commission before you price
Marketplace commission is negotiated per contract and typically lands in the 20–30% range. Two practical consequences. First, price your listing so the commission does not eat your margin — most operators keep OTA prices equal to their website price and treat the commission as a customer acquisition cost. Second, check the parity clause in your contract: undercutting the marketplace on your own site is usually restricted, but nothing stops your website from keeping the whole margin on the bookings it wins.
Step 4 — Connect it, do not babysit it
Manual availability management is where GetYourGuide listings go to die: you forget to close a sold-out departure, an overbooking follows, you cancel on a guest, and the algorithm remembers. Connect your booking system over API so seats sync both ways in real time — GetYourGuide is one of the native connections in TimeKey’s channel manager, next to Viator and Bokun.
The first-month checklist
- 1.Supplier application submitted with complete company details.
- 2.One flagship product live, with options, 10+ photos and a cutoff you can honor.
- 3.API connection active — availability and bookings flowing both ways.
- 4.Post-trip review request going out automatically.
- 5.Prices matched with your website; margin math done with the commission included.
Then repeat the same structure on Viator — the content transfers with light edits, and the two marketplaces reach different travelers. We compared them in detail in Viator vs GetYourGuide.
